Ad campaign gets the boot; Victoria officials reconsider growing hotel tax fund

Victoria will consider soon how to spend nearly $3 million generated by its skyrocketing hotel taxes. However, critics fear the money will be as ill-spent as a recent $1 million advertising campaign that ended in March with no measurable success. City officials quietly pulled the plug on the campaign, “Bring Your Boots,” earlier this year.Continue reading “Ad campaign gets the boot; Victoria officials reconsider growing hotel tax fund”